DExTER: ThE EXPERIENCE
For Paramount+ & Fever
Experiential & immersive marketing
We were brought on board to Event Manage, provide Front of House Leads and Staff, and to provide 4 actors and 5 Game Masters to really elevate the immersive side of this experience.
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Using our books, we were able to source actors with immersive experience to match the physicality and energy of two of the show’s real cast – Sarah Michelle Gellar and James Remar. Casting was done via a self-tape process, presenting a range of actors to the client and resulting in four incredible performers who were a hit with both the client and attendees!
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Our Event Manager worked with the stage management team to ensure delivery of the best possible show each day. They reported directly to the Global Production Manager for Fever whilst looking after our on-site staff, managing health & safety responsibilities such as fire marshalling and overseeing customer service.
We provided a daily FOH Lead on Box Office who oversaw entry and competently managed complex ticketing issues (arising from a combination of extreme demand and a need to be strict on entry time slots!)
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5 of our brilliant Game Masters lead audiences through the themed ‘escape room’ style games, serving both as immersive performers who maintained the world complete with American accents, and who handled time coding, triggering multiple tech queues, facilitating interaction with the games, audience management and resetting the rooms under tight time pressure.
Despite a limited rehearsal time, their wealth of experience meant they hit the ground running and didn’t stop ‘til they’d crossed the finish line!
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Our brilliant FOH crew gave a fantastic start-to-finish service. Outside the complex queuing system was facilitated to make guests feel welcomed and confident. Inside the experience, our staff initiated the tone change during onboarding to bring guests into the world of Dexter, and maintained the world throughout while deftly handling access requirements and audience management on a strict time code. On egress from the time-coded area they enthusiastically delivered promotional materials and signposted to the themed bar, facilitating a break from the dark tone of the show into the upbeat bar atmosphere without losing the sense of enthusiasm for the world.
Whilst being an exciting multi-faceted project, it required a very hands-on approach to put together our best management, FOH & acting teams. With our books full of talented staff, we were able to provide competent, reliable and exciting people for each position – strongly aiding the event and providing a seamless immersive experience for both the operations team, and attendees!